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Be the brand AI recommends.

How generative engines are redefining discovery — what drives AI visibility, why GEO matters, and how leading brands are adapting.

Featured · Start here
What Is GEO?
The complete guide to Generative Engine Optimization
TGTheoGeo Team
July 3, 2026 · 7 min readGEO
GEO
Can AI Even Read Your Site? The Technical Foundation of GEO

Before AI can recommend your brand, it has to be able to read your site. If your pages block AI crawlers or ship no sitemap, you're invisible before content even matters. Here's the technical groundwork of GEO.

TGTheoGeo Team
July 24, 20264 min read
GEO
AI Is the New Word of Mouth (and You Can't Hear It)

The most trusted way to find a product has always been a recommendation. AI quietly became that recommendation, at scale, and most brands have no idea what it's saying about them.

TGTheoGeo Team
July 17, 20263 min read
GEO
How Often Should You Check Your AI Visibility?

A single AI visibility check is a snapshot. For most companies, tracking every week or two is enough to see real trends. Here's why cadence matters and how to set yours.

TGTheoGeo Team
July 17, 20263 min read
GEO
How to Get Cited by AI: 7 Ways to Get Named in AI Answers

AI engines cite content that's easy to quote and easy to trust. Here are 7 practical ways to get your brand named in ChatGPT, Perplexity, Gemini, and Claude answers.

TGTheoGeo Team
July 17, 20265 min read
GEO
How to Show Up in ChatGPT and Perplexity (and Why They Disagree)

ChatGPT and Perplexity cite different sources, so showing up in one tells you almost nothing about the other. Here's how each one picks brands, and how to show up in both.

TGTheoGeo Team
July 17, 20263 min read
GEO
What Is a Visibility Score? How to Read Your AI Visibility

A Visibility Score is a single 0-100 number for how often AI engines name your brand when buyers ask about your category. Here's what it measures and how to read it.

TGTheoGeo Team
July 17, 20263 min read
How-to
How to Check What AI Says About Your Brand

You can check manually by asking each AI engine one query at a time. Or you can automate it. Here's what both look like.

TGTheoGeo Team
April 14, 20264 min read
AI Engines
How AI Engines Decide Which Brands to Recommend

AI engines don't rank websites. They pick who to name. Here's what determines whether your brand makes the cut.

TGTheoGeo Team
April 12, 20264 min read
GEO
GEO vs SEO: Why Search Rankings Don't Matter in AI

SEO optimizes for Google's blue links. GEO optimizes for AI-generated answers. Here's why the distinction matters and why you need both.

TGTheoGeo Team
April 10, 20263 min read
Research
65% of Consumers Now Use AI to Research Products — Is Your Brand Showing Up?

New data shows AI-powered product research has gone mainstream. Here's what the numbers say and what it means for your brand.

TGTheoGeo Team
April 8, 20263 min read

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